Our Approach: Content Strategy

At Kings and Lions we think about content a bit differently.

Instead of focusing on churning out blog posts and eBooks to show that we can build a lot of content, we focus on the only results that matter. Cold, hard cash.

That's why we go beyond content creation and focus on helping your company build insights and deliver your content to the right people at the right time, facilitating your company’s expedition through the buyer journey.

Here's how we do it.


Step #1: Understand your business

Every engagement starts with a deep understanding of your business, your people and your goals. We need to know what truly makes your business unique to build the best content strategy; that means interviewing the main stakeholders at your company to seek out their unique points of view.


Step #2: Understand your market

Understanding who your end customer is, what their pain points are and how you can truly help them most is vital to the success of any marketing campaign. We conduct qualitative interviews, research industry insights and conduct surveys to ensure we have a complete understanding of your buyers and the buyer journey.

Deliverables:

  • Customer profiles

  • Buyer profiles

  • Buyer journey map

  • Buyer mind map


After understanding your product and building your customer personas, we analyze our findings and build your frame-breaking customer insight. This represents how your product changes the game — how your product radically changes the way your buyers think about their business and do business.

Deliverables:

  • Company messaging strategy

  • Content calendar

Step #3: Uncover  your commercial insight


Step #4: Build content that challenges your customers and drives action

Every piece of content that your company builds must move your buyer through the buyer journey in some way. This may mean connecting them with someone at their company, motivating them to explore change, disrupting how they think about their business or helping them understand how they make a purchase. By doing the work upfront to understand what content will move the needle, we ultimately create better content.

This content includes:

  • Blog posts

  • eBooks

  • Industry reports

  • Social media posts

  • Nurture emails

  • Videos

  • Webinars


Step #5: Promote the right content, to the right buyers, at the right time

Creating your content is just the beginning. To maximize the effectiveness of your content, we build outreach and promotional strategies for every piece of content we create. Every possible promotional channel is on the table, from communities to paid advertising, social media, guest posts and even influencers. 

Let's Talk

Let's talk about how you can start engaging your prospects with challenger content. Our plans start at just $1800 per month, check out our standard packages below. We also have a la carte pricing.

Growth

Includes quarterly lead magnet

$2700/mo

Qualitative/Quantitative Customer Research (Month 1)

Detailed Content Calendar (Month 1)

2 Lead Magnets (Completed Month 1)

2 Articles Per Month

Professional Editing

Featured Images

Email Newsletter Copy

Social Posting Calendar

Marketing Automation set up and optimization

Continuous topic planning and customer research

Paid Social ($500+ per month provided by client)

Goal: 15 - 50 Leads Per Month (Product Dependent)

Growth

Includes quarterly lead magnet

$5000/mo

Qualitative/Quantitative Customer Research (Month 1)

Detailed Content Calendar (Month 1)

3 Lead Magnets (Completed Month 1)

4 Articles Per Month

Professional Editing

Featured Images

Email Newsletter Copy

Social Posting Calendar

Marketing Automation set up and optimization

Continuous Topic Planning

Continuous Customer Research

Community promotion

Paid Social ($500 per month provided by client)

Goal: 15 - 50 Leads Per Month (Product Dependent)